It seems that the turbulent relationship between Apple and Microsoft is quickly stabilizing since the arrival of Tim Cook and Satia Nadella as CEOs of both companies. Today we know that both iTunes and Apple Music will be available at the official Windows store this year .
A little over a week ago, Microsoft unveiled some interesting new features of its latest Windows 10 S operating system. This is a lighter, safer and faster operating system than Windows 10, but with a single disadvantage (or advantage), you will only be able to run applications downloaded from the official Windows Store .
iTunes and Apple Music in Windows Store coming soon
This means that some programs, such as iTunes by Apple or Chrome by Google, could not work if their respective companies did not develop such applications directly from the Windows Store. However, Apple seems to be in a hurry and Windows has announced that Cupertino’s are in the middle of developing iTunes and Apple Music for their official app store.
Apple Music on Apple devices
This means that the new version of iTunes will be available through the Windows Store later this year . Microsoft announced that the new iTunes for Windows Store will have support for Apple Music (Apple’s streaming music service) and syncing with iOS devices (iPhone, iPad and iPod touch).
Remember that iTunes has been available and developed by Apple for Windows operating systems since 2003. However, it seems that the people of Redmond are determined to give it a major boost and start an application store model for software distribution. Just as Apple has been doing for several years now.
iTunes in Windows
Apple wants to continue to count on the millions of users that Windows has, and for this reason is willing to maintain support for the rest of the computers that are not Macs.
The steps seem clear, secure and try to increase the number of listeners through Apple Music (continue to challenge Spotify), and secondly, maintain the ability to use iTunes with your iPhone, iPad and iPod touch . Strategies that Apple has been developing for quite some time, Cupertino’s already have a version of Apple Music for Android for example.
This news may be hard to please for those users who expect a fragmentation of iTunes into separate applications , with the aim of allowing macOS to gain ground on Windows.
Twinning between Apple and Microsoft
Microsoft not only announced that Apple is developing its applications for the Windows Store. They also announced a new solution for PC users developing applications on iOS, called Xamarin Live Player . Along with this announcement, Microsoft also pointed out that Visual Studio is now available for all Mac users.
Almost all the services presented at Microsoft Build 2017 were under an Apple (and even Android) device. Developers and managers in Redmond are changing their views. They prefer to continue improving and offering better services for companies and individuals focused on other operating systems like Apple’s.
Microsoft and Apple closer than ever
It seems that they want to work on improving third party devices rather than competing directly against them. This is especially the case in iOS, as Windows Phone seems to be bound to disappear in a short period of time.
Gone are the turbulent years between both companies, where Steve Jobs and Bill Gates were accused of plagiarism and bad practices between companies , which prevented users from enjoying the services of both companies in a single environment.