Unpublished iPhone 4s TV commercial with John Krasinski

Many still remember it with nostalgia, even though the iPhone 8 and X got the glass back. The iPhone 4s (and 4, as they are identical in design), is considered one of the most beautiful Apple smartphones . Seen as a single glass block divided by the stainless steel frame.

Moreover, was the Cupertino’s terminal that introduced Siri , one of the first voice assistants for smartphones and tablets that would later inspire Amazon with Alexa or Google with Assistant. Launched at a time when 8 GB of internal storage was the order of the day, they have published an unpublished advertising spot for the device with John Krasinski and Siri as the protagonists.

Apple chose the American actor John Krasinski for this TV spot. Krasinski is mainly known for his role as Jim Halpert in the successful comedy series ‘The Office’ , although he recently made the leap to directing the thriller ‘A Quiet Place’, also starring him and his wife, the successful actress Emily Blunt (‘The Devil Wears Prada’, ‘The Girl on the Train’).

In the spot we can see Krasinski sitting on the sofa enjoying a moment of tranquility when, suddenly, a Calendar app notification pops up on his iPhone 4s alerting him to his book club appointment. Confused, asks Siri about which book club meeting to attend, then continues to receive notifications and messages about things he had to do but forgot to do and asks the assistant to help him solve them.

The Twitter account claims that the 31-second ad was recorded in 2012, but that Apple never aired it. Apparently, this would not be too strange, because the same account claims that there is much more content of this type that remains unpublished in Apple’s files . Who knows, maybe one day the company will decide to declassify them.