New Apple Shot on iPhone campaign
TechCrunch
This is undoubtedly one of the most successful marketing campaigns for Apple when it comes to promoting the iPhone, and the manufacturer is back on track with a new delivery of its well-known ‘Shot on iPhone’. As you know, this campaign focuses on photographs taken by anonymous users of the terminal, which are shown by the brand as example of what the device is capable of.
On this occasion, Apple has chosen the colour theme as the main protagonist, and the snapshots are all full of brightness and a selection of colours that are difficult to leave cold.
The campaign has been named precisely “Colors” and is being carried out on large advertising posters in Spain, Chile, Colombia, Mexico, the United States, Canada, Switzerland, Italy, China and Australia, among others. Although on this occasion Cupertino’s brand has also chosen to take advantage of existing advertising spaces in metro stations, such as the one in Shanghai.
TechCrunch points out that with the arrival of iOS 10, Apple wants to facilitate the habit of taking pictures (as you know, to activate the camera a simple lateral gesture will be enough in this new version of the platform). And of course, the house is very clear that the use of the smartphone as a camera is becoming increasingly relevant among users.
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