Once again, it seems that the repurchase cycles of a mobile phone will have a very special influence on the sales of a model. As Morgan Stanley advances in its forecasts, the sales of the iPhone 7 will be lower than estimated. According to the firm, the culprit of this slowdown would be the already known as ‘super cycle’, which marks the important model jumps.
As you know, 2017 is the year in which Apple celebrates the tenth anniversary of the introduction of the iPhone and all the rumors point out that the firm could be preparing something big for the next version of the terminal. Expectations of a major product breakthrough have been precisely what would have lowered the sales predictions for iPhone 7.
In this regard, the Morgan Stanley report figures the decrease in the forecast by 3% due to “weak demand prior to the arrival of a ‘super cycle'”. Although there are also analysts who suggest that the lack of clear news on the iPhone 7 would be behind a certain weariness on the part of buyers that would have slowed sales.
However, the company predicts a real explosion in iPhone sales for this year, but also a rise of nearly 20% for next year. Now it remains to be seen whether the iPhone 8’s hardware improvements are up to the ‘super cycle’ and will attract a large number of buyers who are waiting.