Most of Apple’s most memorable and significant advertising spots have been produced by Media Arts Lab . The division of TBWA made the ‘1984’ ad for the original Macintosh and the popular ‘Get a Mac’ campaign with Justin Long impersonating Cupertino’s and John Hodgman’s computer. In fact, even the AirPod Pro campaign was made by them.
However, his only client is Apple, and the company captained by Tim Cook is at a point where it is looking to reinvent itself for its new needs, so this has billed Media Arts Lab and has had to adjust its staff by laying off 50 employees.
Advertising of AirPods Pro by Media Arts Lab
According to Bloomberg, the decision to realign the template was taken last Monday and has affected various areas of the company, but especially those that have worked on advertising campaigns for recent Apple products.
A spokesperson for Media Arts Labs made the following statement to the media: “Yesterday was a difficult day because we had to say goodbye to some of our most talented colleagues. Our relationship with Apple has never been too close , but as our client’s needs are evolving, we must adapt and also evolve the composition of our teams”.
In contrast to the words of the spokesperson of Media Arts Lab , Tor Myhren, Apple’s vice president of communications , said the following: “Apple’s confidence in MAL as our particular advertising agency is as strong as ever. As we are evolving our marketing objectives, we have asked them to do the same.”
In addition, Geoff Edwards , who began planning the advertising strategy for Apple’s new services such as Apple TV+ at the beginning of the year, has been one of the dismissed.