Apple registers the brands ‘Express Lane’ and ‘VoicePass

TUAW

Ah, the trademark records. It’s one of the best sources of information as to Cupertino’s company intentions for the future, and that’s how we discovered names like Magic Trackpad, for example. We recently discovered two more new brands: Apple has registered the rights to ‘Express Lane’ and ‘VoicePass’ .

VoicePass would be the name of a service that automatically identifies a customer who calls technical support using just the phone number, saving us the trouble and time of identifying a contact. It is a system that in fact already works in the United States for certain customers, so Apple would simply be giving a name to a support service.

As for Express Lane , it looks like a kind of web-based technical support or uses computer infrastructure for a series of repairs . It also exists, and the intention is again to give it a name. Apple may want to promote this type of service in its stores by giving them names to attract more attention (they are always changing and improving the strategy of the physical stores, it would not be strange), or perhaps they want to implement an improvement of these services and to do so they will receive a new name.

The truth is that both trademarks have something to do with our favorite company’s technical service, so we’ll most likely see it sooner or later in Apple stores around the world.

Via