Adobe steps up efforts to win over Aperture users

MacStories

This gives a direct advantage to Lightroom, Aperture’s rival application for RAW photo processing. Now it’s time to take advantage of the consequences: Adobe will “redouble its efforts” to make Lightroom’s evolution better .

Adobe steps up efforts to win over Aperture users
Adobe steps up efforts to win over Aperture users

In a small note published by the company on the official Photoshop blog, Adobe reminds everyone of its Creative Cloud Photography plan whereby users can access Photoshop and Lightroom for 12.29 euros per month. Of course, they also point out that the files can be stored in the Creative Cloud itself, being accessible from iPhones, iPads and Macs.

We have lost a competitor, but Adobe wants to take advantage of it instead of not worrying about anything

But what makes Adobe’s intentions clear is the promise that we will be seeing frequent updates to these plans and services dedicated to photographers over the next “weeks, months, and years. A good way to attract all those who yesterday felt betrayed by Apple, and to conquer a platform where there was a serious rival.

We’ll keep an eye out, because that means Lightroom can experience many improvements from now on. And while the bad news is that we have lost a competitor , it doesn’t look like this means Adobe will be resting on its laurels.

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